Amanda Williams
When your morning needs a kick, not a cuddle
Mule Kick Coffee is a bold, modern coffee brand built for people who want more from their daily brew — more flavour, more strength, and more energy to take on the day. The business would focus on small-batch, ethically sourced beans, roasted for maximum intensity and smooth taste, then sold directly to customers through an online subscription model and select independent retailers. The goal is to create a brand that stands for real coffee that actually wakes you up — honest, powerful, and full of character. It’s the kind of coffee brand I’d love to see in the world: strong in both flavour and purpose, with a product that delivers a literal and figurative kick.
